Ethical marketer and sustainable marketing agency owner

Hi! I'm Mitchel White, author of ethical marketing book Serve and Managing Director of sustainable marketing agency Reward.

I'm Mitchel White

I’m the author of Serve, founder and CEO at Reward and regular gym goer.


My work is focused around how marketers and entrepreneurs can drive a more ethical way of marketing by putting sustainability and ethics at the heart of brands. I talk about my own personal challenges in business and life to help others achieve the change they want to see in the world.

My work and story has been covered in Indie Hackers, Tech Nation, Manchester Evening News and Entrepreneur. I don’t call myself an expert, but hopefully the lessons I’ve learnt can help drive a better way of marketing and doing business.


Want to hear more? Read my full story.

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Get your copy of Serve

Stop taking and start giving, your key to sustainable and ethical marketing success

Define your purpose

Find your purpose and define who you're here to serve.

Amplify your message

Spread your message far and wide by amplifying your message

Serve Ethical Marketing Book Mitchel White

Communicate with your audience

Communicate your message effectively to your chosen audience

Get your copy

Download your copy of Serve to define, communicate and amplify your purpose beyond profit